Social Media Content Manager

Michigan, USA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 7 weeks ago

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Job Summary

Own social strategy and content across multiple brands, shaping thought leadership, employer branding, and recruiting narratives while tracking impact across platforms and audiences.

  • Content ownership: drive strategy and calendars across LinkedIn, Facebook, Instagram, YouTube, X and emerging platforms.
  • Storytelling and leadership: craft physician spotlights, patient stories, and executive thought leadership.
  • Performance and governance: measure impact, publish monthly insights, and steer tactics for reach and engagement.

Job Description

Responsibilities

  • Develop and execute social media strategies aligned with company growth objectives.
  • Create and maintain content calendars across multiple brands, physician practices, and service lines.
  • Ensure consistency in brand voice, messaging, and visual identity.
  • Partner with leadership to develop thought leadership content highlighting physicians, executives, and organizational initiatives.
  • Identify opportunities to strengthen employer branding and recruitment marketing efforts.
  • Manage and grow organizational presence across LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and emerging platforms as appropriate.
  • Content publishing
  • Community engagement
  • Audience growth
  • Reputation management

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field
  • 3–7 years of social media, digital marketing, or content management experience
  • Demonstrated experience managing multiple social media channels simultaneously
  • Exceptional written and verbal communication skills
  • Experience developing content calendars and campaign strategies
  • Proficiency with social media management platforms and analytics tools
  • Experience creating engaging visual and video content

Preferred

  • Healthcare marketing experience
  • Experience supporting physician practices, healthcare organizations, MSOs, or private equity-backed healthcare companies
  • Familiarity with healthcare compliance requirements and HIPAA considerations
  • Experience with Adobe Creative Suite, Canva, Figma, or similar design platforms
  • Experience with video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut

Benefits

  • Medical, dental, and vision insurance
  • Paid time off and holidays
  • 401(k) participation
  • Professional development opportunities
  • Opportunity to help shape the marketing strategy of a rapidly expanding healthcare platform
  • Annual performance bonus opportunity
Beyond Podiatry logo

Beyond Podiatry

THE NEXT EVOLUTION IN PODIATRIC MEDICINEBeyond Podiatry has 31 locations in Michigan, Illinois, Ohio, Indiana, and Kentucky, each dedicated to providing the best podiatry services. Our providers strive to offer holistic treatment options and give you the comprehensive care you deserve every time.

Founded in 2018
New Baltimore, Michigan, USA
42 employees (1 in marketing)

Traffic Signals

Monthly Visitors
31.2K
Monthly Google Ads Budget
$29.7K
Traffic Source Mix
Search
32%
Direct
45.3%
Referral
7.2%
Social
14%
Paid
1.4%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1