Responsibilities

• Leads the full content lifecycle – ideation, scripting, filming, editing, and publishing for short form video and social content across platforms including LinkedIn, Facebook, Instagram, Tiktok, and YouTube, ensuring each piece aligns with brand voice and campaign objectives.
• Travels regularly to job sites, field locations, trade shows, customer events, and company events to capture authentic, real-time content that brings Badger’s work and culture to life.
• Designs and produces graphics, infographics, and visual assets that maintain brand consistency across social media, digital campaigns, web, and internal / external communications.
• Actively manages and grows Badger’s social media presence by engaging with followers, responding to comments, monitoring brand mentions, and fostering an interactive online community.
• Leads the ongoing management of Badger’s Brand Ambassador and Team Member Advocacy Program, empowering team members to authentically amplify the brand.
• Collaborates cross-functionally with Sales & Marketing, HR, and Operations to align content with company priorities, campaigns, and key initiatives.
• Tracks, analyzes, and reports on social media performance metrics – with a focus on video engagement, event coverage, and campaign effectiveness – translating data into actionable insights and content optimizations.
• Stays current on emerging social media trends, platform algorithm changes, and content best practices to keep Badger’s digital presence competitive and relevant.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field, or equivalent professional experience.
• Minimum of 3 years of hands-on experience in B2B social media management, digital content creation, or brand storytelling, with a portfolio demonstrating strong video and visual content work.
• Proven ability to operate a camera, drone, or mobile production setup in field environments, and proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut) and graphic design tools (e.g., Adobe Creative Suite, Canva).
• Self-starter mentality with the ability to manage multiple projects simultaneously, meet deadlines, and work independently in fast-paced, field-based environments.
• Strong written and verbal communication skills with the ability to craft compelling messages for both technical and general audiences.
• Experience with social media management, analytics, and monitoring platforms (e.g., Hootsuite) preferred.
• Deep working knowledge of major social media platforms, shortform video trends, and platform-specific best practices.
• Experience or strong interest in employee advocacy, employer branding, and influencer strategies preferred.
• Background in construction, industrial, energy, or other field-based industries preferred.

Preferred

• Experience with social media management, analytics, and monitoring platforms (e.g., Hootsuite) preferred.
• Experience or strong interest in employee advocacy, employer branding, and influencer strategies preferred.
• Background in construction, industrial, energy, or other field-based industries preferred.

Benefits

• Generous salary and bonus program(s)
• Low-cost Medical, Dental, and Vision Insurance
• Retirement Plan with Employer Matching Contributions
• Attractive Vacation Programs
• Inclusive Group Life Insurance
• Supportive Employee Assistance Program (EAP) that allows for covered behavioral health visits
• Rewarding Employee Referral Program
• Valuable Employee Training Program(s)