Responsibilities

• Own and manage accounts across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Google Business Profile for both brands and all locations.
• Develop and maintain monthly/quarterly content calendars aligned with brand goals, seasonal promotions, and location-level needs.
• Plan and execute paid and organic campaigns; coordinate with marketing leadership on budget, targeting, and performance.
• Track KPIs (reach, engagement, follower growth, conversions) and provide regular reporting to the VP of Marketing.
• Serve as primary in-house designer -- producing social posts, ads, flyers, signage, and branded collateral using Canva and supporting tools.
• Produce original photo, video, and graphic content optimized per platform (Reels, TikTok, Shorts, static, stories).
• Leverage AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI) to accelerate ideation, copywriting, and image generation without sacrificing quality.
• Maintain organized digital asset libraries and brand kits across both brands.
• Monitor and respond to comments, DMs, reviews, and customer feedback across all platforms in a timely, on-brand manner.
• Escalate operational issues or complaints to the appropriate site managers and stakeholders.

Requirements

• 5-7 years of professional social media experience managing a large, multi-location, or franchise brand.
• Strong portfolio of social content, campaigns, and branded creative work across platforms and formats.
• Proven ability to produce in-house design work without routine outsourcing.
• Demonstrated experience leveraging AI tools to multiply content output.
• Experience managing customer feedback, reviews, and community engagement on behalf of a brand.
• Excellent written communication skills; able to adapt tone across two distinct brands.
• Highly organized with strong project management skills across multiple priorities and stakeholders.
• Advanced Canva proficiency (templates, brand kits, team workflows, Canva AI). Strong design fundamentals -- layout, typography, color, hierarchy.
• Ability to design across formats: digital social, print signage, large-format, and in-location materials. Short-form video editing (Reels, TikTok, Shorts); Adobe Creative Suite a strong plus.
• Hands-on experience using AI for copywriting, image generation, video editing, and workflow automation at scale. Skilled prompt writer with brand-safety awareness.

Preferred

• Background in multi-location, franchise, consumer services, hospitality, or retail industries.
• Familiarity with paid social advertising and basic media buying.
• Experience producing signage or print collateral in addition to digital assets.

Benefits

• Generous Paid Time Off
• Health, Vision Dental and 401(k) and match options
• Fully remote work environment