Responsibilities

• Own the weekly content calendar across TikTok and Instagram
• Receive a strategic framework and weekly direction from the GTM lead, then bring it to life in your own creative voice
• Conduct ongoing observation of competitor content, platform trends, and cultural moments to
• Identify what's working and what's being overdone
• Identify opportunities to do something different (not just follow what's trending)
• Produce one short-form video per day — concept, film, edit, caption
• Submit all content for approval a full week before its scheduled publication date, allowing time for feedback and revisions before anything goes live
• Bring a strong creative point of view to every piece of content (consistency in voice and aesthetic matters)
• Experiment with formats: talking head, text overlay, POV, day-in-the-life, product demo, storytelling
• Lead organic growth through compelling content, smart posting cadence, and genuine community interaction
• Optimize based on platform behavior: hashtags, CTAs, timing, format, sound
• Stay current on algorithm updates, platform changes, and emerging content formats
• Monitor and respond to comments and DMs to build real connection with the audience
• Track weekly performance across key metrics: watch time, completion rate, saves, shares, comments, profile visits
• Diagnose why content wins or loses: hook, format, timing, sound, length
• Report findings directly to the GTM lead at a minimum every two weeks, with daily communication ongoing

Requirements

• No specific degree or major required.

Preferred

• Active TikTok or Instagram presence with original content in any niche or size
• Familiarity with short-form video editing tools such as CapCut, InShot, or similar
• Understanding of social analytics and what the numbers actually mean
• Any experience with influencer outreach or creator partnerships is a plus
• Background or genuine interest in productivity, technology, wellness, finance, or lifestyle content

Benefits

• Paid internship with commission opportunity
• Early access to Xyra before public launch
• Real ownership (you run the channels, not shadow someone)
• Hands-on GTM experience building a product from the ground up in real time