Responsibilities

• Develop high-impact content strategies aligned with business goals and social best practices
• Spot trends and storytelling opportunities before they go viral across all platforms
• Create culturally relevant briefs for creative teams and oversee scroll-stopping organic and paid social campaigns
• Develop monthly and quarterly content calendars; measure and optimize performance
• Identify, evaluate, and vet content creators across TikTok, Instagram, YouTube, and emerging platforms based on audience alignment, authenticity, and brand fit
• Build and maintain a content creator database tracking performance metrics and partnership history
• Execute creator campaign strategies from brief creation through outreach, negotiation, approval, and analysis
• Manage creator relationships ensuring authentic collaborations that drive engagement while maintaining brand safety and FTC compliance
• Collaborate with strategists, creatives, designers, and copywriters to bring campaigns to life
• Pitch innovative ideas to marketing decision-makers, positioning yourselfas a thought leader in integrated social strategy

Requirements

• 3-5 years of experience in Social, Creator or Content Strategy (agency experience preferred)
• Proven success identifying, vetting, and managing creator partnerships and collaborations
• Deep familiarity with creator platforms, tools, and emerging trends
• Strong understanding of creator demographics, audience authenticity signals, and brand alignment
• Creative instinct with expertise in video editing and photography (CapCut, Canva, similar tools)
• Data-driven mindset; able to analyze engagement rates, audience composition, and campaign performance to inform strategy
• Understanding of paid social integration with organic contentand creator partnerships
• Leadership skills; comfortable guiding teams, leading brainstorms, and negotiating with creators
• Strong communication and relationship-building abilities with authentic creator connections
• Familiarity with FTC disclosure guidelines and brand safety considerations