Social Media Content Creator

San Francisco, CA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale StartPlaying’s social content engine across short form, long form, UGC, and community engagement, with a bias toward authentic storytelling and platform specific formats.

  • Content creation and repurposing: shoot, edit, and iterate 15 top quality or lo-fi videos weekly; write captions and scripts; repurpose long-form content for social.
  • Platform execution and optimization: develop platform-specific content for Instagram, TikTok, Threads, and others; track trends and hit reach, share, and engagement goals.

Job Description

Responsibilities
  • Concept, shoot, and edit short-form videos (approximately 15 per week), UGC-style content, and behind-the-scenes stories, sketches, updates, etc.
  • Create a range of content, from high-quality polished assets to lo-fi authentic videos.
  • Write engaging copy for posts, captions, scripts, and campaign materials that reflect StartPlaying’s brand tone.
  • Write scripts and help produce long-form content; edit and repurpose long-form content for social.
  • Repurpose content across channels to maximize reach and consistency.
  • Curate UGC from ambassadors, creators, and customers.
  • Manage the content calendar and coordinate scheduling across all platforms.
  • Track trends, identify emerging formats, and adapt them in fresh, brand-appropriate ways.
  • Create platform-specific content (graphics, short-form video, captions) for Instagram, TikTok, Threads, and others as needed.
  • Monitor content performance metrics and optimize based on insights to hit reach, share, and engagement goals.
StartPlaying logo

StartPlaying

4.6 Glassdoor

StartPlaying.Games is an online events platform creating communities through play. We connect professional game masters to tabletop role-players looking for their next adventure. Since 2020, StartPlaying.Games has become a solution for online conventions and remote team-building events. With dozens of games happening every day, game night never has to be canceled. Find your next adventure at StartPlaying.Games

Founded in 2020
San Francisco, California, USA
215 employees (136 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
729.4K
Monthly Google Ads Budget
$4.7K
Traffic Source Mix
Search
32.9%
Direct
60%
Referral
3.7%
Social
2.9%
Paid
0.4%

Headcount Trend

Current headcount: ~215

Marketing Team

Marketing Team Size
128 (60% of company)

Funding

Total Funding
$6.6M
Last Raise
$6.5M
Seed, 4 years ago

Funding History

  • May 2022
    Seed • $6.5M
  • Aug 2020
    Seed • $125K