Responsibilities

• Shoot and edit photo and short-form video content, including on-the-spot capture at campus events and everyday student life
• Produce polished, social-first video formatted for each platform (Reels, TikTok, Shorts)
• Create, plan, schedule, and publish posts and content across all social media platforms
• Write engaging, on-brand copy and captions for all content
• Coordinate with campus staff to ensure timely capture and posting of news, events, and student happenings
• Propose video concepts or graphic concepts that are built specifically for social-first performance, and collaborate on larger projects
• Monitor and respond to messages, posts, and comments across social media platforms daily
• Track and measure social media performance and KPIs, and deliver regular reporting to the Content Director
• Update and audit media calendars
• Use social marketing management tools such as HubSpot and Loomly

Requirements

• Hands-on skill shooting and editing short-form, social-first video (e.g., CapCut, Premiere Rush, InShot, Adobe Premiere).
• Excellent knowledge of social media platforms such as YouTube, Instagram, TikTok, Facebook, LinkedIn, and Snapchat, with the ability to adapt to trending platforms.
• Strong eye for visual storytelling and what performs on each platform.
• Exceptional skill with the nuances of social media writing, including hashtags, emojis, and platform-native voice.
• Understanding of social media and web traffic metrics, with the ability to translate data into content decisions.
• Ability to create and implement content with a high degree of accuracy and within compliance guidelines.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Teams, and Outlook.
• Excellent time management, attention to detail, follow-through, and organizational skills.
• High School Diploma or GED required
• Associate’s degree (or higher) in relevant field required

Preferred

• Knowledge of advanced video editing software such as Final Cut Pro, Adobe Premiere and Adobe After Effects is desired but not required.
• Experience with a social media management tool such as Loomly, Hootsuite, or Sprout preferred

Benefits

• 401(k) and Employer Match
• Medical insurance
• HSA/FSA
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Employee Assistance Program
• Tuition Reimbursement/Employee Scholarship
• Sick Paid time off