Responsibilities

• Creates engaging photo, video, graphics and written content for Bucknell University's official social media channels – including Instagram, TikTok, LinkedIn, Facebook and more.
• Manages the publishing and execution of content across priority platforms in collaboration team members.
• Captures, edits and produces short-form multimedia content optimized for each platform using various software tools.
• Develops creative content concepts and collaborates with the editorial and content strategy team to identify compelling student, faculty and staff stories.
• Writes platform-specific captions and prepares content for review, scheduling and publishing.
• Monitors comments, directs messages and engagement opportunities, responding appropriately or escalating issues as needed.
• Provides live social media coverage and capture content at campus events.
• Ensures all content reflects Bucknell's brand standards while maintaining an authentic, audience-focused voice.
• Perform other duties that support the University's digital communications and social media strategy.
• The job description's listed responsibilities and tasks are not exhaustive, additional non-essential tasks and responsibilities may be assigned as needed.

Requirements

• Bachelor's degree in marketing, communications, public relations or a related field.
• Minimum one year of professional experience managing social media for a brand, organization or agency.

Preferred

• Experience managing or contributing to organizational or brand social media accounts.
• Familiarity with Adobe Creative Cloud, Canva or similar creative tools.
• Strong understanding of platform-specific content strategies, emerging trends and social media best practices.
• Experience in higher education communications or student-focused marketing.

Benefits

• Flexible scheduling options determined by role;
• Medical, prescription drug, vision, dental, life, and long-term disability insurance options
• An outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions)
• Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!)
• Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Additionally, full-time members of the faculty and staff are eligible for tuition remission for their spouse/spousal equivalent and are eligible for various tuition programs for their children. Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods.
• A comprehensive employee wellness program including program incentives
• A myriad of other benefits, including parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID card
• To learn more about Bucknell's benefits, click here! (*Eligibility criteria and waiting periods may apply.)