Social Media Content Creator - New York

New York City, NY (On-site)

$80K/yr – $95K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the on-site content engine for a premium hospitality portfolio, turning dishes, drinks, and guest moments into native, scroll-stopping visuals for Instagram and TikTok.

  • Own visual storytelling across venues with identity distinct from each other.
  • Turn real events and menus into timely, platform-native content that travels with trends.
  • Align shoots with venue operations to protect guest experience while maximizing asset yield.

Job Description

Responsibilities

  • Shoot original photo and video content on-site across our dedicated portfolio Capturing dishes, cocktails, plating details, ambient interiors, rooftop skylines, and guest moments that feel alive and authentic
  • Edit and produce short-form video (Reels, TikToks) and static imagery optimized for Instagram and TikTok, with a strong eye for food and lifestyle aesthetics
  • Develop and maintain a rolling content calendar in close collaboration with the Hotel Marketing Team, ensuring each brand has its own distinct visual identity and consistent posting cadence
  • Adapt your creative approach across the distinct venue personalities.
  • Stay ahead of platform trends, audio cycles, and content formats, and translate them into content that feels native to each venue rather than borrowed from a template
  • Capture seasonal menus, chef features, cocktail programming, and special events as they happen — including weekend brunch service and rooftop activations
  • Monitor content performance across your venues and share insights with the team; use data to sharpen your creative instincts over time
  • Coordinate shoot timing with venue operations to get the best content without disrupting the guest experience
  • Occasionally support select nightlife and entertainment activations within the broader Tao Group portfolio
  • Assist and/ or complete additional tasks as assigned

Requirements

  • 2–4 years of hands-on social media content creation experience, ideally with a strong portfolio in food, dining, or lifestyle
  • Skilled content shooter in both photo and video — confident with a DSLR or mirrorless camera and equally comfortable shooting on iPhone in natural and ambient restaurant light
  • Proficiency in Adobe Premiere Pro and/or CapCut for video editing; Adobe Lightroom or Photoshop for photo work
  • Deep fluency in Instagram and TikTok — you understand what stops the scroll, what drives saves, and why pacing matters as much as the shot itself
  • Availability to work weekends and some evenings

Preferred

  • Formal background in photography, videography, or a related creative discipline
  • Experience shooting in low-light or high-ambient-noise dining and event environments
  • Familiarity with social scheduling and analytics platforms
  • Experience managing content across multiple distinct brand identities simultaneously
  • Understanding of luxury hospitality aesthetics and how to balance aspirational content with approachability
  • Proficient in Windows Microsoft Office, POS systems, Oracle knowledge

Benefits

  • Medical, Dental, and Vision Coverage
  • 401(k) Retirement Program with Employer Match
  • Life and Disability Insurance Plans
  • Ancillary Insurance Plans
  • Employee Assistance Program
  • Fertility & Family Forming Support and Resources
  • Pet Insurance
  • Employee Discounts
  • TAO Savings Marketplace
  • Time off and much more!
Tao Group Hospitality logo

Tao Group Hospitality

Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. The company operates branded locations across the globe, featuring a collection of widely recognized hospitality brands including TAO, OMNIA, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL, and more.Tao Group Hospitality is part of Mohari Hospitality, an investment firm focused on the luxury lifestyle and hospitality sectors.With over 25 years of industry experience, Tao Group Hospitality consistently sets the bar for guest experiences by delivering unforgettable entertainment with innovation and creativity at the core. The company strives to exceed expectations and continually reinvent the future of hospitality through its owned operations as well as joint venture and managed properties.

Founded in 2005
Las Vegas, Nevada, USA
2K employees (296 in marketing)

Traffic Signals

Monthly Visitors
826.6K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
49%
Direct
37.6%
Referral
10.9%
Social
1.9%
Paid
0.5%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
125 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

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