Responsibilities

• Create still, animated and video assets for social channels including TikTok, Instagram (Reels), Pinterest, Twitter and Facebook on planned timelines and in real-time.
• Ability to self-produce and take an asset from concept ideation, through filming (either on mobile device or camera,) and editing with the ability to edit both in and out of native apps.
• Edit existing photography and video content into social-first creative.
• Participate in cross-functional project pods to get business inputs that you’ll translate into creative content that infuses trends and pop culture to increase engagement.
• Present concepts and creative deliverables with key stakeholders to ensure content represents our brand identity and delivers on objectives.
• Use real-time follower feedback and platform analytics to make strategic content recommendations and shifts in creative style.
• Stay on the cutting of edge of new video transitions, platforms and editing trends to reinforce Lowe’s as a smart and surprising brand on social.
• Must be willing to travel for shoots and visit Lowe’s locations as business needs dictate.

Requirements

• Bachelor’s degree Video, Motion Graphics, Interactive Design, Fine Arts, Graphic Design or equivalent portfolio or equivalent years of experience in lieu of education requirement, if applicable
• 1 Year Experience producing video, photo and graphic content for social media
• Expert in capturing videos using DSLR camera or mobile device and online recording techniques
• Proven understanding of creating branded video content
• Proficiency with a range of Adobe Creative Suite products (Premier Pro, After Effects, Photoshop, Illustrator) or other creative editing software

Preferred

• Significant experience as a TikTok and Instagram user or creator
• Eye for design, staging, and props to style spaces to bring concepts and brand aesthetic to life