Responsibilities

• Film and produce dynamic video content tailored for platforms like TikTok, Instagram, Facebook, YouTube, and emerging social media channels.
• Edit content with a sharp, creative eye, ensuring every cut and transition is on-brand and ontrend.
• Design static and animated content that pushes creative boundaries, adapting brand guidelines for strong social performance.
• Collaborate with the social team to brainstorm and execute content strategies that break the mold and set our channels ablaze with engagement.
• Transform creative briefs into visually arresting content that tells a story and conveys our brand’s message in a thumb-stopping way.
• Be an all-around social media savant, always eager to learn new skills and jump on the latest social media bandwagon.
• Craft work that inspires behavioral change across patient, caregiver, healthcare provider and corporate health audiences
• Ensure creative executions meet the highest standard of craftsmanship
• Ensure visual tone and style are consistent with brand guidelines
• Understand business objectives and audience demographics to be able to successfully land the messaging.
• Stay ahead of social media trends, understanding the nuances of each platform and what content performs best where.