Responsibilities

• Develop and execute innovative content strategies tailored to various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality multimedia content such as graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage daily social media postings using scheduling tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening trends and analyze audience engagement to optimize content performance and inform future campaigns.
• Conduct keyword research and implement SEO best practices to enhance content discoverability and reach.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and promotional campaigns including Facebook Advertising.
• Track web analytics using Google Analytics and other tools to measure campaign success and identify growth opportunities.
• Engage with followers by responding to comments, messages, and inquiries promptly to foster strong relationship management.
• Stay updated on the latest social media trends, platform updates, and digital marketing techniques to keep our content fresh and relevant.