Responsibilities

• Assist in developing and executing social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging and visually appealing content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social media channels through social listening tools and respond to comments, messages, and inquiries to foster positive community engagement.
• Support media editing efforts for campaign materials utilizing media editing tools and video editing software.
• Conduct social media analytics using platforms like Google Analytics, Hootsuite, Buffer, and web analytics tools to measure campaign performance and optimize content strategies.
• Assist with keyword research and SEO practices to enhance content discoverability and online presence.
• Collaborate with the marketing team on public relations initiatives and branding efforts to ensure consistent messaging across all channels.

Requirements

• Currently enrolled in a degree program related to Marketing, Communications, Digital Media, or a similar field.
• Familiarity with social media platforms and their respective best practices for content marketing.
• Basic knowledge of graphic design software such as Adobe Photoshop and Illustrator; experience with video editing is a plus.
• Understanding of social media management tools like Hootsuite or Buffer for scheduling and performance monitoring.
• Strong written communication skills with an eye for proofreading and content writing.
• Ability to analyze digital marketing performance data using Google Analytics or similar tools.
• Enthusiasm for learning about digital marketing performance monitoring, social media analytics, branding, media editing tools, and online marketing strategies.

Benefits

• Referral program