Social Media & Content Coordinator at Habermaass Firmenfamilie | Skaneateles, NY | $50K/yr – $60K/yr

Habermaass Firmenfamilie

Social Media & Content Coordinator

Skaneateles, NY (Hybrid)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Drive social media presence and content operations for two brands across platforms, from strategy to execution.

Own day-to-day management of Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube
Must-have: 2+ years managing major social channels with brand growth
Standout: lead cross-brand content calendar, influencer relationships, and giveaways

Job Description

Responsibilities

Own day-to-day management of Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube
Develop a plan for and launch each brand’s presence on LinkedIn, Reddit, and YouTube
Plan and manage a cohesive social content calendar across both brands
Publish daily stories, engage with comments, DMs, and customer inquiries
Maintain a consistent, on-brand voice that reflects our values and audience
Research and test new content formats, platform features, and engagement tactics
Support audience growth, engagement, and brand awareness through thoughtful execution
Create original photo and short-form video content for social feeds and stories
Curate and edit content to maintain a visually cohesive and elevated aesthetic
Organize and manage user-generated content (UGC) for use across marketing channels
Scout, outreach, and manage relationships with aligned influencers and creators
Recruit and manage affiliate partnerships
Coordinate content delivery and asset organization
Plan, execute, and manage giveaways across platforms
Collaborate with internal teams, creators, and brand partners to align giveaways with product launches, seasonal moments, and key campaigns
Coordinate rules, timelines, assets, captions, and winner selection in compliance with platform guidelines
Lead media and editorial outreach to secure product features and gift guide placements
Build relationships with editors, writers, and bloggers aligned with the brand
Coordinate product samples and track coverage across media partners
Write SEO-rich craft and lifestyle blog posts aligned with brand storytelling

Requirements

Self-starter with ability to thrive in an entrepreneurial environment
Highly organized with the ability to manage multiple projects
Highly adaptable with the desire to learn new emerging technologies & platforms
Minimum 2 years experience managing and growing Instagram, Facebook, YouTube, Pinterest, and TikTok for a brand
Key understanding of content and social media practices to effectively attract new audiences, while deepening engagement with our existing audiences
Ability to write clear, engaging, on-brand copy
Pulse on emerging trends in social media and content creation
Strong artistic eye with an instinct for brand aesthetics
Experience shooting and editing short-form video and photography
Proactive self-starter with experience working independently
Photography & videography and editing skills
Meta Business Manager
Pinterest Business Manager
TikTok Business Manager
Basic understanding of SEO best practices for social and web content
Canva
Photoshop
Premiere Pro
Shopify
Later or similar scheduling platforms

Preferred

Photography & videography and editing skills
Meta Business Manager
Pinterest Business Manager
TikTok Business Manager
Basic understanding of SEO best practices for social and web content
Canva
Photoshop
Premiere Pro
Shopify
Later or similar scheduling platforms

Habermaass Firmenfamilie

The HABA FAMILYGROUP is an internationally active family-owned company that is currently under third generation management. Since its foundation more than 85 years ago it has grown to be an extended family of many different brands brought together under one roof. We are companions and pioneers for families.More than 1000 people at our sites are working to make the world a better place for children. We have clear, common ideas about a child-friendly world. We use a wide range of creative possibilities to develop ideas for this and have the courage to go our own way.To achieve this we use all our creativity and have the courage to go our own way.In a nutshell: a vivid playground instead of standing still and lasting values instead of fast trends. Join us in shaping the future for children. We look forward to it!

Founded in 1938

Bad Rodach, Bavaria, DEU

331 employees (74 in marketing)

habafamilygroup.com