Responsibilities

• Social Media Management: Manage DMs and messages across Instagram, Facebook, and TikTok; Schedule posts, stories, and announcements; Approve influencer posts; Work with our Content Creators to gather and post content consistently; Contribute to the creative process on what our brand needs and what's trending; Understanding data analytics to see what's moving the needle
• Influencer & Affiliate Management: Maintain relationships with current influencers; Coordinate influencer packages and enter orders into Shopify; Hold influencers accountable to agreed-upon content timelines; Identify and reach out to new influencer opportunities
• Community & Product Testing: Coordinate laser settings collection from influencers and community members; Send products to testers and track results; Work with internal team to ensure updated settings are posted to website; Support new product and equipment testing initiatives
• Lives & Podcast Coordination: Schedule weekly lives; Create thumbnails and promotional assets; Coordinate guest influencers for live sessions; Work with internal team to manage email reminders and links; Schedule and promote podcast episodes
• Content & Production Support: Assist with recordings and video shoots as needed; Support live events and podcast recordings; Capture additional short-form content around the shop when needed

Requirements

• Highly organized and detail-oriented
• Strong written communication skills
• Comfortable managing multiple moving parts
• Self-starter who follows through without constant reminders but also a team player
• Professional and confident when communicating with influencers
• Familiarity with social media platforms (IG, FB, TikTok)
• Comfortable working in a fast-paced, collaborative environment

Preferred

• Shopify or similar platforms experience
• Any experience in laser engraving or maker industry
• Bi-Lingual Spanish Speaking is Preferred