Social Media & Content Associate at Ibotta | Denver, CO | $67K/yr – $75K/yr

Ibotta

Social Media & Content Associate

Denver, CO (Hybrid)

$67K/yr – $75K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social voice and content across all consumer channels with end-to-end creative production, real-time incident comms, and data-driven optimization.

Social strategy ownership and proactive format innovation across platforms to grow followers and brand relevance.
Full creative process from ideation to posting, with emphasis on short-form video and platform-tailored copy.
Cross-functional collaboration with Care, marketing, and tech to protect the brand during incidents and turn social data into actionable insights.

Job Description

Responsibilities

Develop, own, and continuously refine a comprehensive social media strategy that aligns with Ibotta's marketing objectives, promotional calendars, and brand guidelines. Bring forward proactive recommendations and new content formats without being asked.
Develop net new approaches to content creation that drive organic follower growth and brand relevance. Push the brand forward creatively to resonate with new and prospective savers across platforms and formats.
Own the full creative process from ideation to posting across all consumer channels. Design, shoot, and edit high-quality content with a strong emphasis on short-form video (Reels, TikToks), and write compelling, on-brand copy optimized for each platform's audience and algorithm.
Serve as a key voice in how the Ibotta brand shows up culturally, ensuring our social presence stays fresh, relevant, and appealing to the next generation of savers.
Act as the real-time bridge between consumers, Care, and technical teams during app incidents and issues, making fast, sound decisions about consumer-facing communications to protect the brand and maintain community trust.
Monitor, analyze, and report on key social media metrics including reach, engagement, follower growth, and conversions. Translate data into actionable strategy and present findings to stakeholders.
Stay ahead of emerging trends, platform updates, and content formats, proactively integrating them to keep Ibotta's channels cutting-edge.
Partner with Care teams to maintain a cohesive brand voice in community engagement, and collaborate with the broader marketing team on influencer and partnership initiatives.
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Ibotta

3.3 Glassdoor

Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver.Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.

Founded in 2011

Denver, Colorado, USA

902 employees (71 in marketing)

www.ibotta.com

55% recommend to a friend

69% CEO approval