Social Media & Content Associate

New York City, NY (Hybrid)

$89K/yr – $100K/yrMid Level2+ years expFull time

Posted 9 hrs ago

Job Summary

You will own the day-to-day social content lifecycle, from drafting and publishing to monitoring engagement and reporting, while collaborating with Marketing, Creative and Comms on launches and timely market moments.

  • Own end-to-end social content workflow including drafting, asset coordination, approvals, and compliance.
  • Publish, monitor engagement, and pull performance data to inform optimization.
  • Partner cross-functionally to translate product launches and brand moments into social-ready formats.

Job Description

Responsibilities

  • Drive day-to-day workflow for the creation of posts, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining accurate compliance documentation.
  • Schedule and publish content using social management tools, ensuring tagging, accessibility standards, and compliance requirements are met.
  • Monitor engagement and comments across channels, flagging audience questions, trends, or potential risks by responding directly or routing to the appropriate team.
  • Pull weekly and monthly performance metrics to contribute to reporting and optimization efforts.
  • Partnering with Marketing, Creative, and Comms, assist in packaging product launches, research, and marketing initiatives into social-ready formats including product explainers and social first stories.
  • Contribute ideas during brainstorms and support timely content tied to market events, and key brand moments.
  • Stay up-to-date on social trends to identify opportunities and know when to be bold (but also when to be…demure).

Requirements

  • 2-3 years of experience in social media, digital marketing, or content creation; experience in financial services or other regulated industries is a plus.
  • Established ability to manage day-to-day publishing across corporate social channels.
  • Experience with social video, including short-form video creation and platform-native best practices.
  • Excellent writing and visual communication skills, with demonstrated ability to capture and apply a consistent brand voice.
  • Strong organizational skills and attention to detail; ability to manage multiple platforms and priorities.
  • Familiarity with any analytics and scheduling tools (e.g., Hootsuite, Meta, and other native platform insights).
  • Experience using Adobe Creative Suite, Figma, Captcut, Edits or similar design tools, with a comfort leveraging AI capabilities to ideate and execute content faster.
  • Strong working knowledge of social best practices, including formatting, tagging, accessibility, and engagement norms.
  • Collaborative mindset and comfort working cross-functionally with different teams across the organization.

Benefits

  • We offer a competitive suite of benefits , including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
  • Ownership: Equity for all employees, including new hire and refresher grants.
  • Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
  • Growth: Company-paid professional coaching for all employees.
  • Wealth: Day-one 401(k) match plus matching on qualified student loan payments.
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Betterment

3.9 Glassdoor

Betterment is an investing and savings app that serves one purpose—to help you grow your money, so that you can live better. Sign up effortlessly to get goal-setting and planning tools at no extra cost. For one low, transparent fee, you can invest your money with automatic deposit and trading features that put your money to work. Earn with interest and investment growth—plus maximize your savings with rewards on your everyday spending. Learn more at Betterment.com. Investing involves risk and performance not guaranteed. https://www.betterment.com/social-disclosures/

Founded in 2010
New York, New York, USA
617 employees (52 in marketing)
71% recommend to a friend
91% CEO approval

Salaries

Posted range

$89K/yr – $100K/yr

Taken straight from the job posting.

See all Betterment salaries

Marketing Team

Marketing Team Size
38 (6% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$435M
Last Raise
$60M
Debt Financing, 4 years ago

Funding History

  • Sep 2021
    Series F • $60M
  • Sep 2021
    Debt Financing • $100M
  • Apr 2021
    Series Unknown

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$538.9K
Traffic Source Mix
Search
18.3%
Direct
77.1%
Referral
3.3%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~620

Recent News

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Social Media & Content Associate

Betterment · New York City, NY · Hybrid