Social Media & Community Specialist at Utah State University | Logan, UT

Utah State University

Social Media & Community Specialist

Logan, UT (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own social strategy and community-building for USU Online, coordinating content, campaigns, and partnerships to drive enrollment goals and student advocacy.

Own social strategy, publication calendar, and alignment with broader content programs and university events.
Build platform-native content and active community engagement to increase reach, CTR, and engagement.
Collaborate with Marketing, Enrollment, and academic units to tell student stories and support recruitment and retention.

Job Description

Responsibilities

Develop and execute a comprehensive social media strategy aligned with USU Online’s enrollment and brand goals
Manage and grow USU Online social channels (organic and paid)
Create and publish high-performing, platform-native content across channels (high-performing means impressions and click-through rates)
Maintain a consistent brand voice tailored to online learners and adult audiences
Align social media efforts with broader content strategy (blog, podcast, YouTube, campaigns)
Develop and align publication calendar with wider content marketing strategy, global, community, and University events
Build and nurture a strong digital community that reflects the Aggie spirit in an online environment (MyUSU)
Actively engage with prospective and current students through comments, messages, and community initiatives
Develop programs to increase student-generated content, testimonials, and advocacy
Partner with internal teams to elevate student stories and experiences

Requirements

Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
Three years of experience managing social media accounts for a brand or organization
Demonstrated ability to create engaging, high-performing social content
In-depth knowledge of Instagram, Facebook, X, and LinkedIn
Experience with social media management and analytics tools
Strong writing, communication, and organizational skills

Preferred

Experience in higher education, online education, or mission-driven organizations
Experience building and managing online communities
Knowledge of paid social media strategy and campaign support
Experience with video production and editing for social platforms
Familiarity with CRM and marketing automation tools (e.g., Salesforce)

Utah State University

Utah State offers top-notch academics, nationally-recognized research, Division I athletics and more than 200 student clubs and organizations, all on the oldest residential campus in the state. Located in Logan, Utah, USU is only minutes away from two mountain ranges, within a two-hour drive of 10 major ski resorts, and a half-day's drive of six national parks, including Arches and Yellowstone. Utah State offers big-school opportunities with a small-school feel, and all for a great value. So great, it was the #3 highest-ranked public university in the West and #5 in the nation for lowest tuition in “America’s Top Colleges” (Forbes, “Top Colleges,” Aug. 2015). To date, Utah State has seen year after year increases in total research funding, with research grants from the U.S. Department of Defense, National Science Foundation and the Department of Health and Human Services. USU’s research – often beginning in facilities like the Utah Water Research Laboratory, Space Dynamics Lab, Agricultural Experiment Station and the Center for Persons with Disabilities – provides expertise that reaches globally. And this focus on research starts early for students. USU’s undergraduate research program is the second oldest in the nation, behind only MIT. As Utah’s land-grant university, Utah State takes seriously its role to provide access to education for every student in every corner of the state. With eight regional campus locations and 24 satellite campus locations, USU provides Utah students access to higher education by breaking through traditional geographic boundaries.

Logan, Utah, USA

8.9K employees

www.usu.edu