Responsibilities

• Social Media
• - Maintain and execute social media calendar, incorporating new, recurring, and evergreen content, triaging requests, drafting and refining engaging copy, identifying accompanying multimedia, and scheduling posts.
• - Oversee and continue to optimize overall social media strategy, ensuring consistent messaging and publication cadence, assessing content performance, and refining approaches based on best practices in order to strengthen engagement, extend reach, and advance the mission.
• - Develop, collaborate with design colleagues, and/or source compelling visual content for social posts.
• - Monitor, engage, and, as appropriate, respond to comments, mentions, posts, and direct messages.
• - Serve as the liaison for volunteer social media teams, including recruiting, onboarding, and serving as an ongoing resource.
• - Remain current, staying apprised of: social media trends, platform and algorithm updates, best practices, and sentiment; outside programs and services that provide supplemental support for social media management, exploring value, vetting, and proposing their adoption, when appropriate; and new platforms, evaluating opportunities and potential challenges.
• - Provide onsite social media coverage of key College events (e.g., Annual Scientific Meeting, Advocacy Day, and others, as advised).
• - Operate with an innovative mindset, brainstorming, testing, and implementing new ways to present and deliver content.
• - Collect, review, and report performance analytics across platforms and prepare routine and discrete reports, as needed.

Requirements

• Bachelor’s degree required—preferably in communications, digital media, journalism, or a related field.
• 5-7 years of communications experience, including in social media management.
• Preferred but not required: Experience in health/science communications, government, and/or associations.

Preferred

• Adobe InCopy
• Adobe Photoshop
• Adobe Premiere Pro
• WordPress
• Experience with an email service provider(s)
• Experience with scholarly publications

Benefits

• Benefits package includes health, dental, vision, disability and life insurance, retirement plan with employer matching, and paid time off.