Social Media & Community Growth Coordinator (Part-Time, 1099 Contractor) at Family Focus Media, LLC | Narberth, PA

Social Media & Community Growth Coordinator (Part-Time, 1099 Contractor)

Narberth, PA (Hybrid)

Salary Not AvailableEntry LevelPart time

Posted 6 weeks ago

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Job Summary

Own social content execution for three hyperlocal brands, manage paid social campaigns and growth funnels, and build community partnerships in the Greater Philadelphia parenting scene.

Own posting cadence and platform-specific voice across three brands.
Build and optimize paid social campaigns to grow reach, email signups, and sponsor pipeline.
Create social-to-email funnels and strategic collaborations to expand reach and member loyalty.

Job Description

Design (Canva), schedule and publish content across Facebook, Instagram, and LinkedIn for Main Line Parent, Philadelphia Family, and Bucks County Parent
Adapt editorial content and member features for each platform and brand's voice and audience
Maintain a consistent posting cadence that supports our editorial calendar and seasonal programming
Build and manage boosted post campaigns and paid social advertisements on behalf of our clients, as well as campaigns that serve our own brand goals: growing discovery among new local parents, establishing editorial authority, supporting our sponsor pipeline, and converting followers to email subscribers.
Collaborate with our Marketing Operations Manager to ensure client campaigns are executed on time and aligned with campaign goals
Monitor ad performance and provide regular reporting on key metrics
Develop social-to-email funnels, including lead magnets, list-building campaigns, and CTAs that feel native and compelling
Track and report on email subscriber growth as your primary success metric
Design collaborative campaigns that expand our reach among local parents and drive new followers into our ecosystem
Proactively source and recruit strategic giveaway collaborations with our Members, as well as like-minded community organizations and brands who align with our Focused and Seasonal Guides.