Responsibilities

• Maintain all OXO and OXO TOT social media platforms and build platform-specific strategies that ladder up to brand strategy.
• Write copy and create content for owned social media channels: Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Create and own the organic social media content calendar; coordinate with agency for paid social ads.
• Support ongoing optimization of social content strategy through performance insights, testing and platform trends.
• Brief in social content needs to brand design team and social content creators that drive social media strategy and elevate the brand.
• Ensure strong and on-brand community management and quick turnaround to consumer queries on social.
• Manage influencer marketing and creator partnerships, both paid and organic.
• Manage relevant performance reporting on a consistent basis and proactively recommend adjustments to strategy and content accordingly.
• Identify social trends, creator behaviors, and cultural moments that can inform content opportunities for the brand.

Requirements

• Bachelor’s Degree from an accredited four-year college or university in related field/profession
• 2+ years’ experience in Digital Marketing, especially social media management
• Experience with social media monitoring, measurement and analytics tools
• Authorized to work in the United States on a full-time basis
• Proficient with MS Office
• Expert knowledge of social media platforms and digital trends
• Familiarity with influencer management, both paid and organic
• Strong communication skills in both verbal and written, listening skills
• Challenger brand mindset with excitement for helping grow and evolve a culturally relevant brand presence
• Passion for social media, creator culture, and emerging platform trends

Preferred

• Sprout experience
• Knowledge and passion for home, food, lifestyle, trends

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)