Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business and brand objectives.
• Manage the bank’s presence across key social platforms including LinkedIn, Instagram, and YouTube.
• Oversee day-to-day social media operations including calendar overview, publishing, monitoring, engagement, and reporting.
• Identify platform trends, audience behaviors, and emerging opportunities to continuously optimize performance.
• Plan and execute organic and paid social campaigns to expand brand reach and engagement.
• Lead the development and execution of the bank’s external communications strategy, ensuring consistent messaging across all channels.
• Draft, review, and edit corporate communications materials, including emails to clients, press releases, announcements, newsletters, website content, and executive messaging.
• Ensure alignment of messaging with the bank’s brand positioning, tone of voice, and regulatory requirements.
• Maintain and manage the corporate communications calendar, coordinating announcements, campaigns, and institutional initiatives.
• Partner with senior leadership and internal teams to communicate product launches, strategic initiatives, partnerships, and events.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• 5+ years of experience in communications, social media, or content marketing.
• Strong experience in corporate communications and digital content management.
• Excellent writing, editing, and storytelling skills.
• Strong analytical mindset and ability to translate performance data into actionable insights.
• Fluency in English and Portuguese (written and verbal) is required.

Preferred

• Experience working in financial services, fintech, or regulated industries.
• Experience managing corporate announcements, PR materials, or executive communications.
• Familiarity with paid social media campaigns and digital marketing strategies.
• Experience managing creative agencies or external vendors.
• Spanish proficiency is a plus.