Social Media and Commerce Manager

Boston, MA (Hybrid)

$68K/yr – $95K/yrMid Level4+ years expFull time

Posted 12 hrs ago

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Job Summary

Own and execute a TikTok and Instagram content strategy to acquire new customers through entertaining, trend-driven videos while optimizing CAC, CTR, and ROAS.

Own content strategy and daily production
Collaborate with paid media, influencer teams, and creators
Optimize performance using analytics and testing

Job Description

Responsibilities

Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
Use TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to get in front of new audiences.
Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative, while also leveraging this channel to elevate our brand and encourage new and younger consumers to disover the brand.
Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.
Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.
Recruit and manage TikTok affiliate creators to expand reach and acquire new customers through trusted voices.
Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts.

Requirements

2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns.
Strong video editing skills (CapCut, Adobe Suite, or equivalent).
Comfortable working in a fast-moving, test-and-learn environment.

Benefits

Medical
Dental
Vision
Short Term Disability (100% Company Paid)
Long Term Disability (100% Company Paid)
Basic Life Insurance (100% Company Paid)
Voluntary Life Insurance
Accident
Critical Illness
401(k) with Company Contributions

RG Barry Brands

RGB is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform developed to accelerate growth and innovation for lifestyle consumer brands.Founded in 1947 by Florence Melton, RGB launched a suite of comfortable lifestyle products under the Dearfoams brand and captured the comforting sentiment through slippers. Today, Dearfoams has grown to become the leading slipper brand in the U.S. and has expanded its offering to comfortable footwear and lifestyle products.RG Barry continued on with its success and broadened its focus to create a platform of brands that offer solution-oriented products with the acquisition of Baggallini in 2011.Today RG Barry brands include Dearfoams, Baggallini, Columbus Product Group, and the soon-to-be-launched, Planet A.RGB's consumer-first and data-centric approach, combined with its multi-channel distribution enables the Company to deliver retailers and end-consumers with functional, innovative, high-quality product selections focused on modern day demand.

Founded in 1947

Pickerington, Ohio, USA

250 employees (38 in marketing)

www.rgbarry.com