Social Media & Campaign Management Specialist

Seattle, WA (Hybrid)

$28/hr – $36/hrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and lead social media planning, content creation, and creator partnerships across Instagram, TikTok, and other channels, driving campaigns from concept to measurement.

  • Own social content planning, calendar, and publishing
  • Lead creator outreach and campaign coordination
  • Monitor performance and inform optimizations

Job Description

Responsibilities

  • Assist in planning, creating, scheduling, and publishing social media content across platforms including Instagram, TikTok, Facebook, and other relevant channels
  • Support day-to-day content creation, including short-form video, product-focused posts, lifestyle content, reels, TikToks, and campaign assets
  • Participate in content filming, including TikTok Lives, product demos, behind-the-scenes content, and campaign shoots
  • Engage with our online community by responding to comments, messages, and brand mentions in a timely, brand-appropriate voice
  • Track social media performance and help identify opportunities to grow engagement, reach, and audience size
  • Research trends, hashtags, platform updates, and social best practices to keep content fresh, relevant, and competitive
  • Monitor competitor activity and identify creative opportunities across social and digital channels
  • Manage and monitor TikTok Shop content opportunities, product features, creator activity, and campaign performance
  • Research and identify social media creators for potential collaborations across our family of brands
  • Assist with creator outreach, product seeding, campaign tracking, and follow-up communication

Requirements

  • 1–3 years of experience in social media, digital marketing, ecommerce marketing, content creation, or campaign coordination
  • Strong understanding of Instagram, TikTok, LinkedIn, and emerging social platforms
  • Experience creating short-form video content, filming product content, or supporting social-first creative
  • Interest in ecommerce, lifestyle brands, home entertaining, barware, drinkware, gifting, or consumer products
  • Strong writing skills with the ability to adapt tone by brand and platform
  • Highly organized with the ability to manage multiple campaigns, deadlines, and priorities at once
  • Comfortable working cross-functionally with marketing, ecommerce, creative, and brand teams
  • Basic understanding of social analytics and campaign reporting is a plus

Preferred

  • Experience with TikTok Shop, creator partnerships, affiliate programs, or email marketing platforms is a plus
  • Familiarity with Canva, Adobe Creative Suite, CapCut, Later, Dash Hudson, Klaviyo, Shopify, or similar tools is a plus
  • Basic understanding of social analytics and campaign reporting

Benefits

  • Up to 40% employee discount
  • Health, Dental, Vision, and Life Insurance, 401k with employer match
  • Large supplemental insurance offerings such as accidental policies and discounted pet insurance plans
  • FSA General Purpose Healthcare and Dependent care
  • Paid training
  • Growth and development opportunities
  • Excellent work/life balance
  • Accrue 15+ days of PTO per year
  • 9 Paid Holidays per year
True Brands logo

True Brands

True Brands is the leading designer and supplier of beverage lifestyle accessories worldwide. From our headquarters in Seattle, Washington we offer the very best on-trend products and branding at the best prices on the market. Our company is anchored by an innovative, future-driven product development team, cutting-edge in-house design and customization departments, sales representatives specialized in everything from national grocery chains to family-owned wineries, and the finest customer service team in the industry.

Founded in 2004
Seattle, Washington, USA
152 employees (23 in marketing)

Traffic Signals

Monthly Visitors
23.3K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
35.3%
Direct
55.6%
Referral
4.9%
Social
2.7%
Paid
1.3%

Headcount Trend

Current headcount: ~152

Marketing Team

Marketing Team Size
11 (7% of company)
Marketing Roles Posted (Last 30 Days)
1