Social Media Brand Manager

Austin, TX (Hybrid)

$20/hr – $50/hrMid LevelPart time

Posted 7 weeks ago

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Job Summary

Own cross‑platform social content creation and publishing for short form storytelling with a focus on ALS and accessibility topics.

  • Responsibilities: Own content calendar, craft captions and posts for five platforms, turn real-life updates into engaging social content, maintain a hopeful brand voice, suggest formats and hooks, publish posts, monitor basic analytics, spot trends and engagement opportunities, support community replies, repurpose long-form stories into short content, and grow topic awareness.
  • Audience & channels: Manage messaging for X, Instagram, TikTok, Facebook, and YouTube, aligning tone with a consistent voice while addressing sensitive topics respectfully.
  • Measurement & optimization: Track basic analytics and surface improvements to boost reach around ALS, accessibility, and assistive tech milestones.

Job Description

Responsibilities

  • Create and manage a weekly content calendar
  • Write captions and posts for X, Instagram, TikTok, Facebook, and YouTube
  • Help turn real-life updates, videos, photos, and ideas into engaging social content
  • Maintain a consistent brand voice that is inspiring, authentic, hopeful, and future-focused
  • Suggest content ideas, hooks, short-form video concepts, and post formats
  • Help schedule and publish posts across platforms
  • Track basic analytics and recommend improvements based on performance
  • Help identify trends, relevant hashtags, and engagement opportunities
  • Assist with community engagement, replies, and message strategy when needed
  • Repurpose long-form stories into short posts, reels, captions, and threads
  • Help grow awareness around ALS, accessibility, assistive technology, and Neuralink-related milestones

Requirements

  • Experience managing or growing social media accounts
  • Strong writing skills, especially for captions, hooks, and short-form storytelling
  • Familiarity with X, Instagram, TikTok, Facebook, and YouTube
  • Ability to create or organize content calendars
  • Basic understanding of social media analytics
  • Comfortable working with sensitive personal topics in a respectful way
  • Reliable communication and follow-through
  • Ability to match an existing voice and tone
  • Basic Canva, CapCut, Metricool, Vista Social, Buffer, or similar tool experience is a plus

Preferred

  • Experience with personal brands, creators, advocacy, health-related content, disability-related content, technology, or nonprofit-style storytelling is a plus
  • Basic Canva, CapCut, Metricool, Vista Social, Buffer, or similar tool experience is a plus

Benefits

  • Flexible schedule