Responsibilities

• Create visual and written social media and other content
• Comfortable with photography and rudimentary image editing
• Able to attend and create content for events outside of traditional work hours
• Manage presence on social channels aimed at growing audiences, increasing engagement and driving university messaging to its target audiences.
• Proactively implement new ideas to promote the university’s priorities
• Attend university events; depending on the situation, the incumbent must be available in the evenings and weekends.
• Conduct timely reputation management functions: monitoring social media conversations as needed, regularly analyzing chatter on social, blogs, private groups, and news outlets/forums.
• Act as on-call, point person for emergency and crisis communications for social media

Requirements

• Best in class experience (1+ years) in digital marketing or social media with proven proficiency managing campaigns and initiatives for a college/university or other high-profile organization or principal in the non-profit, government, or public-traded company spaces.
• Experience with coordinating social media presence of prominent individuals
• Exceptional written skills with demonstrated knowledge of content management and delivery of creative content (copy, image, and video).
• Experience with social media photography.
• Well-organized, detail oriented with exceptional multitasking capabilities with demonstrated capability to communicate effectively with senior administration, faculty, staff, and student audiences.
• Marked ability to work independently with minimal supervision or collaboratively within a dynamic team environment with other content creators.
• Ability to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms.
• Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments (e.g., WordPress, social media, search and display advertising).
• Demonstrated organizational, analytical and problem-solving skills.
• Excellent written and oral communication skills, able to provide detailed information and summaries to peers and supervisors, exercising discretion with confidential information.

Preferred

• Bachelor’s degree in marketing, public relations, journalism or related industry preferred.
• Experience with coordinating social media presence of prominent individuals
• Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments
• Demonstrated knowledge of writing and editing fundamentals and Associated Press style.
• Experience with Microsoft Office and content management systems