Own Luminess’s social presence and affiliate growth across platforms through strategic content, community engagement, and creator partnerships to drive brand reach and revenue.

• Strategy & Execution: Develop and execute innovative social media strategies aligned with overall company branding and marketing goals.
• Multi-Platform Growth: Actively manage, optimize, and grow Luminess’s presence across Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and emerging platforms.
• Social Operations: Schedule and manage daily social media activity using scheduling tools like Hootsuite to ensure consistent, well-timed publishing.
• Short-Form Video Production: Brainstorm, script, shoot, edit, and produce high-quality video reels, TikToks, and short-form video content that resonates with our target audience.
• Visual Aesthetics: Create engaging static graphics, photography, and written copy that match our brand voice.
• Asset Editing: Edit graphics, promotional materials, and branded marketing content to ensure high-quality, cohesive aesthetics across all channels.
• Audience Interaction: Monitor comments, direct messages, and brand mentions daily, engaging with our audience while maintaining a professional, authentic brand voice.
• Trend Tracking: Conduct social listening and competitor research to identify emerging trends, platform updates, and digital marketing innovations, pivoting strategies accordingly.
• Program Growth: Manage, optimize, and scale the Luminess affiliate program to drive revenue and brand awareness.
• Influencer Outreach: Proactively source, pitch, and acquire new affiliates, content creators, and brand collaborators to build a robust network of brand advocates.