Responsibilities

• The Social Media Advertising Specialist is responsible for the end-to-end management of social media advertising campaigns, with a primary focus on driving high-quality leads through Meta platforms (Facebook and Instagram) as well as LinkedIn.
• In this role, you will purchase advertising directly on behalf of our clients, monitor campaign success, and ensure client satisfaction and retention.
• develop, launch, and manage social media lead generation campaigns across Meta and LinkedIn platforms.
• monitor campaign performance and optimize targeting, budgets, and creative assets to improve results.
• manage and maintain lead data flow, ensuring leads are properly captured and delivered through file downloads or CRM integrations.
• oversee multiple business pages and Business Portfolios simultaneously.
• utilize internal systems for campaign order details and management.
• collaborate with internal teams to support client success and campaign retention.
• analyze campaign performance metrics and provide actionable insights.
• perform additional duties as assigned by management.

Requirements

• a high school diploma or GED required; Bachelor’s degree in Marketing or related field preferred.
• experience managing social media ad campaigns in a professional setting.
• strong analytical skills with the ability to diagnose underperforming ads and make strategic adjustments.
• excellent communication skills with the ability to translate marketing data and analytics into clear recommendations.
• a strong focus on customer service, client success, and retention.

Preferred

• Paid Social Media Expertise: Proven experience managing lead generation campaigns through Meta Ads Manager (Facebook and Instagram) and LinkedIn Campaign Manager.
• Marketing & CRM Knowledge: Understanding of social media marketing principles, campaign structures, lead management, and CRM integrations.
• Creative & Technical Balance: Experience using Meta Ads Manager and Adobe Express to support campaign execution and creative updates.
• Organization & Urgency: Strong multitasking abilities with excellent attention to detail and time management.

Benefits

• Healthcare, dental, life insurance, disability
• Paid parental leave
• Retirement Savings programs:
• Employee Stock Ownership Plan-100% Employee-Owned
• 401k with a company match
• Career Development Opportunities
• Flexible Work Hours
• Tuition Reimbursement
• Employee Referral Program
• Safe & Clean Manufacturing Environment