Social Manager, Community Management & Copy

New York City, NY (Hybrid)

$45K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own social content and voice across platforms, coordinating calendars, real-time activations, and trend monitoring to safeguard brand reputation and drive engaging, on-brand conversations.

  • Manage content calendars, QA tagging, and publish with channel-ready timing.
  • Write short-form copy and respond to mentions while monitoring trends and potential crises.
  • Execute UGC campaigns and influencer programs to amplify reach and authenticity.

Job Description

Responsibilities

  • Create and manage social media content calendars
  • Execute social media campaigns, including user-generated content (UGC), influencer programs and real-time activations
  • Monitor, assess and respond to social media mentions, replies and comments
  • Write short-form content that embodies the brand's voice
  • Keep a pulse on current events, online trends and potential controversies or threats relevant to the brand
  • Organize, QA, configure, tag and schedule social media content for publishing, ensuring compliance with channel specs, legal and regulatory guidelines

Requirements

  • 1-3 years experience in social media marketing or community management, agency experience preferred
  • Understanding of social platforms including how they work and how consumers use them
  • Strong social copywriting experience

Benefits

  • Hybrid work arrangement with teams in the office an average of four days a week
  • We offer a competitive benefits package
VML logo

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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