Responsibilities

• Day-to-day management, oversight, assigning/editing, content creation/posting for College Fashionista social platforms
• Planning, producing, editing, and packaging original social video content and franchises for HCM’s three main media brands @hercampus, @spoonuniversity, and @cfashionista
• Maintain a video production calendar in Asana, keeping track of when video deliverables are expected to go live and where they’re at in the process
• Create and self-shoot original video content for social, including appearing on-camera in social content; attending industry events, junkets, interviews, etc. to capture social video content that’s relevant to our audiences
• Work in tandem with the Director of Social to produce, book, and execute occasional in-person video shoots as needed
• React in real-time as necessary to cover and respond to relevant events in a speedy but thoughtful and intentional manner, with the understanding that this sometimes means jumping on to cover something outside of work hours
• Manage a small creator budget and work with the Director of Social and the HCM community team to identify and contract creators for editorial video opportunities
• Drive growth, engagement, and increased video views across platforms through testing and trying innovative video approaches and trends
• Analyze social data, prepare reports and insights, and optimize strategy based on the results
• Work directly with the Director of Social to define social video vision and strategy, collaborating with editors, designers, and the larger HCM team to execute on it
• Collaborate with cross-departmental stakeholders to support editorial and branded content, events, and initiatives on social and drive membership signup
• Prioritize diversity, equity, and inclusion through your work in order to serve our diverse audience and community
• Keep your finger on the pulse of social trends and happenings, Gen Z culture, and the competitive landscape
• Manage a part-time social video editor

Requirements

• Bachelor’s degree
• 3+ years of experience working in social media with a focus on video, preferably at a Gen Z/women’s digital media brand
• Highly adept across Instagram, TikTok, YouTube, Pinterest, and Facebook
• Proficient in mobile video editing and experience using tools like Capcut, Prequel, Edits, Canva, etc.
• Intermediate user of Adobe Premiere Pro
• Confidence in filming and appearing in video content, e.g., Reels, TikToks, YouTube videos, etc.
• Excellent writing and copyediting skills with rigorous attention to detail
• Strong understanding of Her Campus Media as a whole, as well as of our main media brands Her Campus, Spoon University, and College Fashionista
• Demonstrated ability and interest in working collaboratively with other departments, including community, events, branded content, integrated marketing, design, and more
• Quick and efficient worker with the ability to manage and prioritize multiple projects at once
• Excellent written and verbal communication skills, as well as organizational and project management skills

Preferred

• Self-starter with a go-getter attitude, positive and upbeat nature, and excellent work ethic who doesn’t mind getting their hands dirty
• Passion for Her Campus Media, our mission, our audience of college women, and the job of serving as one of our social leads, growing our followings, and elevating our communities
• Previous fashion and beauty-related experience with industry brand contacts is a plus

Benefits

• Eligibility for performance bonuses
• Choice among six health insurance plans
• Dental and vision insurance
• 401 (k) retirement savings plan with company matching
• Flexible PTO and work remotely
• Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
• Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
• Summer Fridays
• FSA and HSA offered
• Life insurance
• Optional short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate the healthcare system
• TalkSpace and ClassPass Benefits