Social Creator, Educational Content - Contract at SoFi | New York, USA | $80K/yr – $150K/yr

SoFi

Social Creator, Educational Content - Contract

New York, USA (On-site)

$80K/yr – $150K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end educational social content creation for SoFi across platforms, turning complex finance topics into clear, platform-native stories.

Own end-to-end social content creation for SoFi's educational content across platforms.
Must-have: 3+ years producing social content with a strong portfolio of short-form video and on-screen graphics.
Standout: Comfortable on camera and able to be a recognizable voice for financial education.

Job Description

Responsibilities

Concept and produce social content — including video, graphics, carousels, and post copy — inspired by SoFi’s educational articles, newsletters, podcasts, and videos.
Translate complex financial topics into clear, engaging, platform-native storytelling without sacrificing accuracy or nuance.
Collaborate with editors, designers, and strategists, while maintaining clear creative ownership and accountability for final output.
Research unfamiliar financial topics and quickly build working expertise.
Apply objectivity, accuracy, and audience empathy when framing educational content for social platforms.
Partner with Social and Community teams to implement a social strategy focused on amplifying SoFi’s educational content.
Adapt content for platform-specific best practices across Instagram, TikTok, X, LinkedIn, YouTube, and Reddit, while maintaining a consistent educational voice.
Monitor social channels for audience feedback and questions as well as trends related to financial education and incorporate to inform future work.

Requirements

3+ years of experience owning social content creation end to end, ideally for a brand, media company, or content-driven organization.
A strong portfolio demonstrating short-form video, on-screen text/graphics, and copywriting across platforms.
A clear journalistic instinct: curiosity, rigor, objectivity, and the ability to explain complex topics simply.
Comfort being on camera and serving as a recognizable voice for educational content.
Deep familiarity with Instagram, TikTok, X, LinkedIn, and their performance metrics.
A data-informed mindset with experience iterating based on results.
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.

Preferred

Experience creating or promoting educational, financial, or fintech content.
Familiarity with organic and paid social channels and the different strategies that drive engagement and conversion.
Familiarity with newsletter growth strategies and audience conversion funnels.
Experience working in regulated industries or with compliance-reviewed content.
Proficiency with social publishing, analytics, and project-management tools.

Benefits

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval