Responsibilities

• Creative Concepting: Brainstorm and develop social-first campaign ideas, content series, and engagement tactics for Instagram, TikTok, YouTube, and digital handles across 4 iconic brands.
• Copywriting & Scripting: Write sharp, platform-native social copy, video scripts, treatment decks, and captions that perfectly capture the tone of a premium, luxury automotive brand.
• Activation Ideation: Concept creative social activations and interactive storytelling ideas specifically tailored to elevate our presence at major North American events.
• AI-Assisted Prototyping: Utilize generative AI tools and prompt engineering to rapidly visualize concepts, generate mood boards, and outline creative directions for production teams.
• Cross-Continental Collaboration: Partner closely with UK Social CDs, local designers, and our on-the-ground Content Creators to turn raw concepts into high-quality final assets.
• Trend & Culture Listening: Stay deeply embedded in internet culture, immediately identifying trending audio, visual formats, and cultural moments that the brand can authentically play in.

Requirements

• Experience in a social creative, conceptual copywriting, or social strategist/creator role, ideally within a fast-paced agency or social publisher environment.
• A strong portfolio demonstrating creative campaign concepts, social-first ideas, scripts, and copy.
• Experience or strong interest in automotive, luxury lifestyle, or premium brand storytelling.
• Comfortable utilizing or learning AI tools (like Midjourney, ChatGPT, etc.) to aid the creative development process.
• Highly organized and capable of managing multiple briefs in a dynamic studio environment.
• A degree of some sort will help us understand your background and point of view.