Responsibilities

• Native Ideation: Lead the development of ideas that prioritize the specific platform usability and engagement nuances as core functions of the creative rather than just thinking of social as distribution channels.
• Creative Partnership: Pair with traditional Art Directors and Copywriters during the concepting phase to ensure high-level brand hooks are translated into platform-appropriate visual tropes and narratives.
• Strategic Bridge-Building: Collaborate with Strategists to turn raw audience data and cultural insights into actionable creative briefs and brainstorming prompts.
• Content Optimization: Work with Media Planners to ensure creative assets are technically and aesthetically optimized for specific inventory and placements, maximizing organic reach and paid media efficiency.
• Agile Prototyping: Rapidly mock up concepts using native tools (CapCut, Figma, TikTok) to prove "proof of concept" to internal stakeholders and clients before moving into full production.
• Cultural Listening: Monitor the digital landscape to distinguish between fleeting memes and macro-trends, ensuring the agency remains ahead of the curve.
• Advocacy & Education: Act as an internal consultant, explaining the "why" behind social-first thinking and helping the broader team move away from simply resizing existing assets to meet social specs as an approach to multi-platform campaigns.

Requirements

• 5+ years in a creative agency, social media agency, or as a high-level independent content creator/strategist with a proven track record of "social-first" campaign success.
• Proficiency in creative prototyping tools (e.g., Adobe Creative Suite, Figma, CapCut) to be able to pitch your creative concepts and communicate your ideas.
• Bachelor’s degree in Advertising, Marketing, Communications, or a related field — or equivalent hands-on experience in the creator economy.
• Authorized to work in the US without corporate assistance.
• Must be located in the US.

Nice To Have

• Portfolio or creative samples with your resume.