Responsibilities

• create engaging content across platforms while building strong, positive brand energy.
• collaborate on ideas, lead creative projects, and help grow brands through photos, reels, and social selling strategies.
• Plan and execute social media giveaways end-to-end for licensor promotions, brand partnerships, and seasonal holiday campaigns.
• Manage all phases of giveaway execution: campaign setup and rules, promotion strategy, winner selection, product fulfillment, shipping coordination, and cost tracking.
• Utilize platforms such as EasyPromos to build, run, and report on giveaway campaigns with accuracy and compliance.
• Collaborate with UGC/IGC partners to produce authentic, engaging content.
• Integrate UGC and IGC assets into the broader content calendar, ensuring seamless alignment with campaign goals and brand voice
• Analyze performance metrics across platforms and use data to continuously refine content formats, post cadence, and engagement tactics.
• Stay current with the ever-evolving social media landscape, including platform algorithm changes, trending formats, audio trends, and content best practices.
• Rapidly adapt content strategy in response to trend cycles, identifying opportunities to insert the brand into relevant cultural conversations in an authentic way.

Requirements

• Develop high-quality, platform-optimized short-form video content tailored to audience behavior across Instagram, TikTok, YouTube Shorts, and other relevant Platforms.
• Appear on camera as a brand representative and creative director — comfortable both in front of and behind the lens, directing talent and executing concepts with confidence.
• Produce engaging, on-brand content across all formats: graphics, photography, video, and written posts, ensuring consistent alignment with brand voice and marketing goals.
• Edit content to a high standard using CapCut and Canva, delivering polished assets ready for multi-platform publishing.
• Grow our social media following through proactive community building, strategic outreach, and meaningful audience engagement.
• Manage daily social media activity using scheduling and management tools such as Hootsuite, including post scheduling, comment monitoring, and engagement responses.
• Leverage social comments, DMs, and community interactions as an active channel for outreach, relationship building, and brand advocacy.
• Monitor social listening channels to continuously gather insights on audience sentiment, emerging industry trends, and competitor activity — translating findings into actionable content strategy.
• Stay current with the ever-evolving social media landscape, including platform algorithm changes, trending formats, audio trends, and content best practices.
• Rapidly adapt content strategy in response to trend cycles, identifying opportunities to insert the brand into relevant cultural conversations in an authentic way.

Preferred

• 4 Year college degree preferred but not required (communications, marketing, advertising, PR, etc...)
• Experience selling via social media preferred