Responsibilities

• Concept, shoot, and edit high-volume, platform native content across key social platforms
• Translate brand priorities, product stories, and cultural moments into snackable,thumbstopping content.
• Partner with social strategist(s) to spot trends, sounds, formats and behaviors early to turn them into on-brand content
• Participate in agile, real-time content around launches, moments and events
• Contribute ideas proactively - not just execute briefs.
• Optimizing content for stronger performance
• Continuously test, learn and evolve creative formats based on performance.
• Own End to End Creation
• Shoot (iPhone + light production set ups)
• Edit (CapCut, Premier, Final Cut etc)

Requirements

• 5-7 years creating social first video content (agency, brand, or creator background)
• A Deep understanding of: TikTok, Instagram, YouTube, Pinterest
• A Portfolio that shows: Short form video; Platform native storytelling; Trend-awareness executions

Preferred

• Strong collaboration - This role will be within a core KitchenAid Pod, partnering directly with our social team
• You’re chronically online (in the best way)
• Experience working in an agency environment
• Experience working with influencers, creators and brand partnerships
• You care about performance just as much as craft

Benefits

• Generous benefits package , Whirlpool employee discount, fitness &;;; educational reimbursement programs, kitchenettes, and more!