Social Content Creator at HLB90067 | El Segundo, CA | $85K/yr – $95K/yr

Social Content Creator

El Segundo, CA (On-site)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Lead Haus Lab’s TikTok content by owning end-to-end creation, posting, and community management to drive trend-aligned, on-brand engagement with makeup-focused audiences.

Own TikTok content strategy and calendar, aligning with marketing goals
Produce authentic makeup-forward videos with on-camera presence and trend-driven shoots
Analyze performance to boost top content and adapt cadence

Job Description

Responsibilities

Responsible for leading the TikTok content creation strategy, and reactively and proactively producing on-brand content.
Create authentic and relatable content by self-applying makeup. Must be comfortable with showing face in videos.
Shoot TikTok-first videos that are relevant and aligned with our messaging guidelines while leveraging in-app features when applicable.
Manage the monthly TikTok calendar that aligns with our overall marketing goals.
Create engaging content in advance for the team’s review and know when to adjust the posting date to keep up with the fast-paced nature of trends.
Craft strategic copy and utilize hashtags when necessary for the Copywriter to review.
Publish content daily during top-performing times once approved by Social and Creative.
Select engaging thumbnails that are on-brand and add copy overlay when applicable.
Source on-brand trending sounds for content that is licensed for commercial use.
Capture behind-the-scenes content at events and tailor it to the platform (photoshoots, launch events, Sephora store visits, etc.) and create dedicated office content featuring team members.
Actively monitor, engage and address customers on the platform.
Lean into top-performing content by analyzing data and making content recommendations.
End-to-end management of the platform, incl. creating, editing, publishing, copywriting and community management.

Requirements

Bachelor’s degree
2-3+ years of industry experience in a similar role, within the beauty industry
Proficiency in CapCut and Splice for video editing
Comfortable on-camera with experience in editing within the TikTok app
Detail-oriented with strong organizational, time management and project management skills
Strong verbal and written communication skills
Self-starter, ability to thrive in a fast-paced, start-up environment
Passionate about makeup, skincare, and the beauty industry