Responsibilities

• Responsible for leading the TikTok content creation strategy, and reactively and proactively producing on-brand content.
• Create authentic and relatable content by self-applying makeup. Must be comfortable with showing face in videos.
• Shoot TikTok-first videos that are relevant and aligned with our messaging guidelines while leveraging in-app features when applicable.
• Manage the monthly TikTok calendar that aligns with our overall marketing goals.
• Create engaging content in advance for the team’s review and know when to adjust the posting date to keep up with the fast-paced nature of trends.
• Craft strategic copy and utilize hashtags when necessary for the Copywriter to review.
• Publish content daily during top-performing times once approved by Social and Creative.
• Select engaging thumbnails that are on-brand and add copy overlay when applicable.
• Source on-brand trending sounds for content that is licensed for commercial use.
• Capture behind-the-scenes content at events and tailor it to the platform (photoshoots, launch events, Sephora store visits, etc.) and create dedicated office content featuring team members.
• Actively monitor, engage and address customers on the platform.
• Lean into top-performing content by analyzing data and making content recommendations.
• End-to-end management of the platform, incl. creating, editing, publishing, copywriting and community management.

Requirements

• Bachelor’s degree
• 2-3+ years of industry experience in a similar role, within the beauty industry
• Proficiency in CapCut and Splice for video editing
• Comfortable on-camera with experience in editing within the TikTok app
• Detail-oriented with strong organizational, time management and project management skills
• Strong verbal and written communication skills
• Self-starter, ability to thrive in a fast-paced, start-up environment
• Passionate about makeup, skincare, and the beauty industry

Nice to Have

• Experience with social metrics (i.e. Dash Hudson) is a plus!

Benefits

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental and vision coverage
• Flexible Time-Off Policies
• 401(k)
• Life Insurance
• FunHaus Event