Social Content Creator (Apparel) at Overtime | New York, USA | $65K/yr – $80K/yr

Social Content Creator (Apparel)

New York, USA (On-site)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on end-to-end creation of short-form content for multiple Overtime channels, with a high daily output and a focus on building repeatable franchises. It emphasizes collaboration with NIL athletes, on-site leadership for shoots, and strong use of analytics to optimize watch time and retention. Requirements include managing multi-channel social accounts and proficiency in Adobe tools, with travel and weekend availability as needed. Benefits include health benefits and stock options, reflecting a growth-focused, creator-led environment.

Job Description

Responsibilities

Own end-to-end creation: pitch concepts, shoot, edit, publish, and iterate — solo or with a lightweight crew
Create a high volume of content daily — ideate, execute, and edit quickly
Produce short-form original content for multiple Overtime channels to market new drops, build brand voice, and acquire customers
Build franchises: turn one good idea into a repeatable series with a clear format and cadence
Drop support and conversion: create product narratives, CTAs, and live commerce support (e.g., TikTok Live)
Optimize for watch time and retention with strong hooks, pacing, and payoff
Collaborate with NIL athletes and Overtime talent to star in content
Travel for shoots, manage talent, direct content, and lead on-site creativity
Organize publishing, editing, and talent schedules to meet deliverable goals
Create performance reports and leverage social analytics
Stay on top of topics relevant to channels (sports, pop culture, streetwear)
Publish content to Overtime Fits channels (Instagram, TikTok)
Review content before posting: proofreading, spell-checking, and QC videos
Strategize with Apparel, Marketing, and Social teams

Overtime

4.2 Glassdoor

Overtime empowers the next generation of athletes and fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content. Overtime owns and operates OTE and Overtime Select in basketball, OT7 in football, and OTX in boxing while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games. Overtime's business model is driven by sponsorships, e-commerce, licensing and media rights. Overtime is funded by top VC firms, strategic investors, industry leaders, and athletes, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Bezos Expeditions, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. 5 NBA team owners and over 6% of active NBA players have invested in Overtime.For open positions, visit: https://www.teamworkonline.com/sports-technology-jobs/Overtime-overtime-elite-jobs/overtime

Founded in 2016

Brooklyn, New York, USA

688 employees (320 in marketing)

itsovertime.com

76% recommend to a friend

80% CEO approval