Responsibilities

• End-to-End Campaign Management: Design and execute influencer strategies across TikTok, Instagram, and YouTube. You are responsible for the “heavy lifting” of creator outreach, vetting, and relationship management.
• Data-Driven Vetting: Utilize CreatorIQ and Infegy to identify creators who align with client demographics, ensuring high-quality audiences and brand safety.
• Negotiation & Contracting: Lead talent negotiations and develop legal contracts, managing usage rights, exclusivity, and deliverables to protect agency and client interests.
• Content Excellence: Develop creative briefs and guidelines that ensure creator content meets client standards and FTC disclosure requirements while maintaining the influencer’s authentic voice.
• Advanced Analytics: Use Infegy for audience sentiment analysis and Sprout Social to monitor broader social conversation and engagement trends surrounding campaigns.
• Performance Reporting: Establish KPIs for every campaign. Build comprehensive post-campaign reports that detail ROI, Earned Media Value (EMV), and actionable insights for the Senior Manager and clients.
• Cross-Channel Alignment: Work with Planning, Account, and Data teams to ensure influencer content includes trackable links, custom codes, and “search-friendly” captions to drive conversion.
• Subject Matter Expert: Serve as the lead technical voice in client meetings, confidently presenting creator recommendations and explaining performance data.
• Tool Management: Act as the power-user for the agency’s tech stack (CreatorIQ, Infegy, Sprout Social), ensuring all data is organized and the creator database is constantly updated.
• Budget Accountability: Manage campaign budgets with precision, tracking spend against project profitability targets and ensuring timely creator payments.

Requirements

• 4+ years of experience in influencer marketing or talent management, ideally within an agency environment.
• Proven Individual Contributor: Extensive experience managing high-volume campaigns (20+ creators simultaneously) from start to finish without requiring daily supervision.
• Tech Proficiency: Advanced hands-on experience with CreatorIQ (discovery/CRM), Infegy (social listening/consumer insights), and Sprout Social (scheduling/analytics).
• Strong Negotiation Skills: Deep understanding of influencer market rates, usage rights, and contract redlining.
• Communication: Exceptional presentation skills; able to distill complex social data into clear “wins” for clients.
• Detail-Oriented: A “zero-mistake” approach to FTC compliance and brand safety guidelines.