Responsibilities

• Support the development and execution of shopper marketing strategies for Tyson’s portfolio of brands across designated retail accounts.
• Partner with the Sr Shopper Marketing Manager to deliver shopper marketing plans for strategic retailers.
• Develop executional tactics aligned with brand, category, and customer strategies to deliver mutually beneficial programs.
• Assist in creating and executing launch plans at key grocery retailers to drive awareness, household penetration, trial, and repeat purchase.
• Manage shopper marketing projects, budgets, and communications, coordinating closely with brand, shopper marketing, and sales planning teams.
• Ensure all programs are delivered on time and within budget.
• Effectively present and influence recommendations with retail partners and internal stakeholders, including Sales, Brand, and Sales Planning teams.
• Apply fact-based shopper insights and qualitative data to develop customer strategies that drive sustainable growth.
• Develop and align plans across Sales, Brand, and Customer priorities.
• Influence cross-functional teams at the manager and director+ levels throughout planning, budgeting, and program development.