Responsibilities

• Serve as the strategic marketing lead for any assigned service lines.
• Working in conjunction with the administrative leads and physician leads of your assigned service line you will create an omni-channel marketing plan that solves business needs and drives revenue to the organization.
• Plan, facilitate, attend, and participate in meetings and other events as needed.
• Be able to speak to SEO/SEM, social media, website revisions, omni-channel marketing plans and reporting.
• Provide strategic direction and fresh thinking to help drive business results.
• Integrate effective marketing planning with each service lines unique business objectives.
• Work closely with the creative services team to ensure that all digital channels are always up to date for the assigned service lines.
• Creates, implements, and measures annual marketing plans for key priorities.
• Determines and manages marketing needs and functions as project lead on all designated marketing initiatives.
• Coordinates the creation, implementation, production, and measurement of marketing campaigns to support goals and objectives.

Requirements

• Required bachelor’s degree business, marketing, or a related field with a preferred master's degree business, marketing, or a related field
• Required 4 Years in Progressive marketing or communications experience
• Detailed knowledge of marketing principles and tactics, strategic planning, direct marketing, and creative development. Previous healthcare experience is not required but a plus.
• Digital media and marketing experience is a must in this ever-changing digital environment. It is important to be well versed in paid search, digital display, email marketing, social media, and reporting.
• Experience working with executive leadership is a must.
• Agency experience highly preferred

Preferred

• Agency experience highly preferred