SEO/GEO Marketing Strategy Lead

Detroit, MI (Unknown)

$68K/yr – $220K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive GEO strategy and performance for enterprise clients, focusing on AI-driven discoverability and measurable growth.

  • Own GEO performance across multiple clients and AI-driven search experiences
  • Must-have: 5+ years SEO and data-driven problem solving
  • Standout: Roadmap design and LLM visibility optimization experience

Job Description

Responsibilities

  • GEO Strategy & Performance Management
  • Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)
  • Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building
  • Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
  • Optimization & Implementation
  • Identify and implement opportunities to improve AI discoverability through:
  • Structured content improvements (clarity, depth, formatting, FAQs)
  • Technical SEO alignment (crawlability, indexing, internal linking, canonicals)
  • Schema/structured data recommendations where applicable
  • Entity optimization (brand/people/products/topic alignment)
  • Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content
  • Audit client sites and digital ecosystems to uncover gaps impacting generative performance
  • Reporting, Insights & Measurement
  • Track and report on GEO success metrics such as:

Requirements

  • 5+ years of hands on experience with SEO, digital marketing, content strategy, or organic growth
  • 1+ years experience with enterprise level SEO and technology tools (ex: Deepcrawl, SEMRush, Feedonomics, etc.)
  • 1+ years experience with Profound, PromptWatch, or other GEO tracking technologies preferred
  • Previous experience managing large SEO accounts at a search marketing agency
  • Ability to work creatively and analytically in a data driven, problem-solving environment
  • Excellent communication, presentation and interpersonal skills
  • Ability to take complex solutions and make them simple to explain and digest
  • Experience working in a fast paced and demanding environment as well as to balance several clients needs simultaneously
  • Strong networking skills both internally and with client and vendor relationships
  • Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively
  • Advanced skills in Excel, Word and PowerPoint skills

Preferred

  • Profound, PromptWatch, or other GEO tracking technologies preferred
  • Set Yourself Apart: Passionate about GEO, data, analytics and technology
  • Strong networking skills both internally and with client and vendor relationships

Benefits

  • Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
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Accenture

3.8 Glassdoor

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation-led company serving clients in more than 120 countries. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to:- Use common courtesy and be respectful of others.- Create your own original content and avoid content that you know to be fraudulent.- Never repost someone else's copyrighted work, unless you have permission.- Never post personal, identifying, or confidential information.We reserve the right to delete comments or posts we deem to be:- Profane, obscene, inappropriate, offensive, abusive material.- Spam, repeated comments and commercial messages and personal advertisements.- Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability.- Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization.- False, inaccurate, libelous, or otherwise misleading in any way.

Founded in 1991
Dublin 2, County Dublin, IRL
648K employees (14,603 in marketing)
77% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
12.1M
Monthly Google Ads Budget
$53.3K
Traffic Source Mix
Search
21.8%
Direct
64.3%
Referral
9.6%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~648.4K

Marketing Team

Marketing Team Size
8,724 (1% of company)
Median Career Experience
19 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
21

Funding

Total Funding
$6M
Last Raise
$6M
Grant, 7 years ago

Funding History

  • Oct 2018
    Grant • $6M

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