SEO/Data Analytics/PPC at Watermark | Denver, CO | $65K/yr – $75K/yr

Watermark

SEO/Data Analytics/PPC

Denver, CO (Hybrid)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Provide data-driven marketing insights and coordinate multi-channel campaigns for B2B clients.

Own marketing reports and KPI monitoring for multiple clients.
Must-have: 3 years of experience and proficiency with automation platforms
Standout: Collaboration across teams and AI integration interest

Job Description

Responsibilities

Generate marketing reports using Databox or Looker Studio.
Communicate data-driven insights to non-technical audiences.
Optimize on-site and local SEO.
Identify digital improvements and involve relevant stakeholders and teams.
Assist in creating audience segments based on behavior and analytics data.
Write ad headlines optimized for conversions.
Guide content marketing initiatives, including writing and publishing blog posts, planning and promoting on social media, and optimized website content.
Support email marketing initiatives.
Implement client strategies as planned.
Monitor KPIs for each client.
Monitor ad accounts and report on key performance indicators.
Manage paid search, display, and social media advertising.
Communicate progress, roadblocks, and opportunities to internal teams.
Conduct competitor and market analysis.
Audit websites and marketing for sales prospects.
Set up keyword tracking and site audit tools.
Generate buyer personas based on target audiences and analytics data.
CRM data management.
AI integration and advancements
Collaboration and management of contractors with Digital tasks to be aligned with account teams.

Requirements

3 years of experience
Undergraduate degree in Advertising, Marketing, English or related
Proficiency with automation platform(s)
Knowledge of marketing automation
Excellent verbal and written communication skills
Self-initiator
Team mentality
Passion for learning
Strong understanding of digital marketing strategies and tactics
Ability to analyze data and provide actionable insights
Experience with content creation and social media management
Strong organizational skills and attention to detail
Ability to work collaboratively with cross-functional teams
Google Workspace Suite
Google Analytics
Google Ads
Asana or similar project management software
HubSpot or similar CRM/automation platform
SEMrush
Ahrefs or Screamingfrog for SEO

Preferred

AI integration and advancements
Collaboration and management of contractors with Digital tasks

Benefits

Fully paid health insurance plan
Hybrid work
4-day work week (9/hr a day with Friday’s off)
401k match
One week vacation after 6 months
4 paid flex days per year
Paid holidays
Life Insurance

Watermark

4.0 Glassdoor

Watermark gives higher education institutions the tools they need to easily track, manage, and examine their data. For over twenty years, colleges and universities have used Watermark solutions to complete assessment and accreditation requirements, capture and analyze student feedback, showcase faculty accomplishments, and improve student engagement. Watermark's Educational Impact Suite (EIS) puts data into context so faculty and staff can focus on what really matters: institutional and student success. Learn why Watermark is trusted by over 1,700 colleges and universities to support continuous improvement at www.watermarkinsights.com.

Founded in 2018

Austin, Texas, USA

656 employees (48 in marketing)

www.watermarkinsights.com

81% recommend to a friend

96% CEO approval