Responsibilities

• Strategic Ownership: Plan, present, and own the success of organic search and AEO programs across clients and internal stakeholders
• Product Leadership: Drive the rollout and ongoing evolution of proprietary SEO/AEO offerings, ensuring we remain at the cutting edge of generative search behaviors
• Go-to-Market Collaboration: Work directly with Evolvics and Syneos leadership to define, position, and pitch our AEO and content intelligence capabilities to the broader market
• End-to-End Methodology: Develop and refine our standardized approach, governing the entire lifecycle from initial data research and editorial blueprints to final measurement strategy and KPI reporting
• Client Translation: Act as the definitive search authority for clients, translating high volumes of complex data and algorithm updates into clear, non-technical business recommendations
• Team Mentorship: Lead, mentor, and train members of the internal and external teams on best practices for intent-driven content development

Requirements

• Experience: 6+ years of experience leading, executing, and planning SEO campaigns and organic content strategies
• (Previous hands-on AEO campaign execution is a major plus)
• Industry Knowledge: Proven experience managing complex search and content programs within the pharma or healthcare space is required
• AEO Fluency: Deep conceptual understanding of Answer Engine Optimization, Zero-Click search realities, and how AI models (e.g., ChatGPT, Perplexity, Google AI Overviews) synthesize healthcare information
• Analytical Prowess: Highly comfortable analyzing large datasets to uncover search behaviors, intent gaps, and conversational whitespace
• Historical work with key industry research tools (Semrush, Screaming Frog, etc.) is a plus
• Client-Facing Excellence: Extensive experience interacting directly with clients, building trust, and participating in new business pitches
• Travel: Candidates should be free to travel as-needed to support the business

Nice To Have

• Previous hands-on AEO campaign execution is a major plus
• Historical work with key industry research tools (Semrush, Screaming Frog, etc.) is a plus
• Deep conceptual understanding of Answer Engine Optimization, Zero-Click search realities, and how AI models synthesize healthcare information

Benefits

• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time
• paid sick time requirements vary by location