Responsibilities

• Lead strategic conversations with clients and internal teams on technology integrations, data management, and campaign optimization.
• Oversee and be proficient within the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels.
• Ensure seamless trafficking, tagging, and verification processes, including Floodlight tags, DMP integrations, and ad server configurations.
• Troubleshoot technical issues and collaborate with vendors, media teams, and creative agencies.
• Stay ahead of the evolving ad tech landscape, identifying new opportunities and emerging technologies.
• Manage and mentor a team of Analysts, Managers, and Senior Managers, fostering career growth and technical development – specific feedback, guidance, and encouragement.
• Establish and implement standard processes for campaign execution, QA, and data analysis.
• Collaborate with internal partners to improve operational efficiency and ensure alignment with business goals.
• Lead internal learning sessions and serve as a strategic advisor on media technology solutions.
• Serve as the primary point of contact for clients on ad technology and media operations.