SEO Tech Specialist at Macy's | New York City, NY | $81K/yr – $135K/yr

Macy's

SEO Tech Specialist

New York City, NY (On-site)

$81K/yr – $135K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own technical SEO health across audits, implementation support with Product, and ongoing monitoring to protect crawl/indexing, speed, and internal linking for a large e commerce site.

Lead audits to fix crawling, indexing, site structure, faceted navigation, and other complex e commerce SEO challenges.
Partner with Product and Engineering on initiatives from discovery to rollout, with QA and new AI search workflows.
Set up monitoring and alerts for crawlability, speed, sitemaps, canonical tags, redirects, and overall site health using key tools.

Job Description

Responsibilities

Conduct comprehensive technical SEO audits to identify and resolve issues related to crawling and indexing, rank cannibalization, site structure, server log files, faceted navigation, and other complex e-commerce SEO challenges.
Support the Director of Technical SEO on technical SEO initiatives in partnership with Product teams (engineering, design, and product management), contributing throughout all project phases from discovery to implementation.
Set up and monitor systems to detect and alert on SEO performance issues, including crawlability, site speed, XML sitemaps, canonical tags, metadata, redirects, and overall site structure using technical SEO tools.
Develop, implement, and maintain an effective internal linking strategy to support SEO goals.
Provide strategic SEO guidance on website projects to ensure alignment with SEO best practices and long-term strategy.
Deliver regular technical SEO reports with clear analysis, actionable insights, and strategic recommendations focused on creating a view of our site health.
Demonstrate strong proficiency in technical SEO platforms and tools, including Adobe Analytics, SEO Clarity, Ahrefs, Botify, and Screaming Frog.
Possess a solid working knowledge of search engine algorithms, SSL certificates, and website architecture (HTML, CSS, JavaScript, and related technologies).
Stay current with changes in Google’s search ecosystem, including algorithm updates and new search features, and deliver ongoing SEO technical training to Product teams.
Help provide QA support for engineering test and updates such as Dynamic Rendering, Akamai Redirects, and Bot Management.

Requirements

Bachelor’s degree or equivalent work experience in a related field.
3+ years of experience in technical SEO and online marketing, either in-house or at an agency/consultancy.
Technical SEO Expertise: Deep knowledge of technical SEO principles, including crawling, indexing, site structure, rank cannibalization, faceted navigation, site speed / performance, best in class rendering approaches, and e-commerce-specific SEO challenges.
SEO Tools Proficiency: Hands-on experience with tools and platforms such as Screaming Frog, Botify, SEOClarity, Ahrefs, Google Search Console, Data Studio, and Adobe Analytics.
Web Technologies Knowledge: Strong understanding of website architecture and development constraints related to HTML, CSS, JavaScript, and SSL certificates.
Analytical & Reporting Skills: Highly analytical mindset with the ability to interpret data, develop insights, and present strategic recommendations. Advanced skills in Microsoft Excel and experience with Adobe Analytics preferred.
Cross-Functional Collaboration: Proven ability to build strong working relationships with Product, Engineering, and Design teams. Comfortable socializing and advocating for SEO strategy across the organization.
Project Management & Execution: Strong organizational and project management skills with the ability to lead multiple initiatives, track performance, and adapt strategy based on impact and outcomes. Familiarity with JIRA is a plus.
Strategic Communication: Skilled at explaining complex technical SEO concepts in clear, non-technical terms for stakeholders and leadership.
E-commerce SEO Experience: Demonstrated experience with SEO for large-scale, enterprise-level e-commerce sites, including understanding of internal linking, meta data, canonical tags, and sitemaps.
Initiative & Adaptability: Self-starter with strong time management skills, able to operate independently in a dynamic, fast-paced environment and pivot as priorities evolve.
Continuous Learning & Training: Up-to-date with the latest SEO trends, algorithm updates, and best practices, with a passion for sharing knowledge and training internal teams.

Preferred

Familiarity with JIRA is a plus.
Experience with AI Search workflows like WebMCP, UCP and sophisticated user journey tracking.

Benefits

Join a dynamic, inclusive environment with competitive pay and benefits.
Comprehensive health and wellness coverage and a 401(k) match.
Paid time off and eight paid holidays.
Continuous learning and leadership development.
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA

7.5K employees (1,121 in marketing)

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