Responsibilities

• Own the strategic direction of each campaign in your portfolio. Develop and maintain clear, well-reasoned SEO roadmaps aligned with each client's goals, budget, and competitive landscape.
• Continuously assess what's working, what isn't, and what needs to change. Adjust campaign strategy proactively rather than reactively, and document your thinking clearly so all parties stay aligned.
• Identify opportunities across technical SEO, content, and authority-building that will move the needle for clients and prioritize them intelligently based on impact and available resources.
• Regularly review campaign performance across your portfolio using live dashboards, GA4, Google Search Console, Ahrefs, and AgencyAnalytics. Know your campaigns deeply — not just surface metrics, but what the data is actually telling you.
• Translate performance data into clear insights and narratives. Be able to explain not just what happened, but why, and what you're doing about it.
• Flag issues early, identify trends, and use data to support and evolve your strategic recommendations.
• Serve as a strategic point of contact for white-label partners when it comes to campaign direction, performance questions, and SEO guidance. While day-to-day relationship management may sit with an account manager, you are the strategic voice that partners trust.
• Communicate complex SEO concepts clearly and confidently to non-technical audiences. Give partners and their clients the context they need to see and understand the value being delivered.