Responsibilities

• Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices
• Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
• Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: LTV:CAC modeling; Customer Generation; Share of SERP; Content Production
• Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.
• Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
• All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
• Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.
• Use of the project management tool Asana is required.
• This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.

Requirements

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
• Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
• Proven organisational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and Content
• Must have agency experience
• Must have B2B tech and/or SaaS experience
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Preferred

• Experience with AI and automation in marketing and operations.

Benefits

• 🏠 We have a set living wage at Directive
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits to Support the Whole Person:
• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
• 💪 Physical - Gympass
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time