SEO Strategist Lead

USA (Remote)

$35/hr – $39/hrSenior Level5+ years expFull time

Posted 18 hrs ago

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Job Summary

Own and lead end-to-end SEO programs by coordinating technical, content, local, and AI search initiatives, driving measurable impact through cross-functional collaboration and data-driven optimization.

  • Define roadmaps aligned to business goals
  • Translate analytics into actionable recommendations

Job Description

Responsibilities

  • Build SEO roadmaps based on business goals, search opportunity, and expected impact.
  • Identify technical SEO, content, local SEO, and AI search opportunities that improve performance.
  • Analyze rankings, traffic, conversions, and lead quality to understand why performance changes.
  • Develop recommendations that are clear, actionable, and tied to measurable results.
  • Partner with content, development, design, paid media, PR, and client-facing teams to bring strategies to life.
  • Monitor performance after implementation and adjust strategies as new opportunities emerge.
  • Stay on top of emerging trends, technologies, and opportunities across Search and AI.

Requirements

  • 5+ years of hands-on SEO experience managing multiple client accounts or websites.
  • A strong understanding of technical SEO, content strategy, local SEO, and search analytics.
  • Experience developing SEO strategies that support business goals rather than focusing solely on rankings or traffic.
  • Confidence in analyzing data, identifying trends, and translating performance into clear recommendations.
  • The ability to prioritize competing initiatives based on expected impact.
  • Experience with collaborating with writers, developers, designers, paid media teams, and client-facing teams.
  • Excellent written and verbal communication skills with the ability to explain complex SEO concepts to different audiences.
  • A desire to stay ahead of industry changes, including AI search and emerging search experiences.

Benefits

  • Medical insurance
  • Paid time off
  • Paid holidays
  • 401(k) with company match
Craft & Communicate - Senior Living Marketing and Public Relations logo

Craft & Communicate - Senior Living Marketing and Public Relations

2.0 Glassdoor

Craft & Communicate is a senior living digital marketing, SEO, website development, reputation management and public relations agency.

Founded in 2016
Fort Worth, Texas, USA
21 employees (9 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
29%
Direct
41.7%
Referral
9.7%
Social
18%
Paid
1.5%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
7 (33% of company)
Marketing Roles Posted (Last 30 Days)
1