SEO Strategist

USA (On-site)

$60K/yr – $75K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive SEO and GEO strategy across traditional and AI-driven search to improve visibility and client outcomes.

  • Own GEO, keyword research, and content structuring for AI summaries and knowledge panels.
  • Monitor performance across organic and AI surfaces to identify growth opportunities.
  • Standout: Translate technical SEO data into clear business impact in client discussions.

Job Description

Responsibilities

  • Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms
  • Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses
  • Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models
  • Develop link-building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments
  • Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences
  • Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities
  • Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact
  • Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients
  • Collaborate across the paid media teams to help create blended paid media strategies that have the client's KPI and goals as the north star
  • Play an integral role as a strategic lead on a number of our accounts
Front Row logo

Front Row

3.8 Glassdoor

Front Row is your Connected Commerce partner, where brand, demand, and Amazon unite. We bridge brand building and business performance across every platform with Amazon as the core engine of conversion, and deliver end-to-end D2C strategy, design, and development to grow beyond marketplaces.Today’s commerce isn’t linear; it’s looped, layered, and always-on. Forty percent of Amazon branded searches start off-Amazon, 36% of sales are influenced by off-Amazon ads, and TikTok drives Amazon search more than Google. That’s why we design connected systems where every interaction fuels the next, every signal triggers a response, and growth compounds across the commerce ecosystem.At the center is Catapult, our proprietary intelligence platform integrating best-in-class data partners to connect signals from marketplace performance, demand shifts, consumer cohorts, and competitive activity. Signals become insights, insights reveal opportunities, and opportunities turn into strategies, executed in real time to keep brands ahead.Our first growth engine, Brand Equity & Demand Generation, combines the depth of a strategy and creative agency with the agility of a content studio and the reach of a full growth offering across performance marketing, creators, influencers, and more. We create ideas, assets, and activations that boost organic visibility, traffic, and sales on Amazon.Our second growth engine, Conversion & Scale on Amazon, covers every major model: 1P Management, 3P Management, and 3P Distribution in the US, UK, and EU, supported by tailored distribution strategies. From operational excellence to retail media mastery, we make Amazon a growth engine, not just a sales channel.Nothing is possible without our teams. We create pathways for growth, learning, and opportunity so our people can thrive, amplify impact, and help shape the future.Welcome to Front Row. Welcome to Connected Commerce.

Founded in 2012
New York, New York, USA
426 employees (170 in marketing)
59% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
43.4K
Monthly Google Ads Budget
$40.9K
Traffic Source Mix
Search
45.3%
Direct
44%
Referral
6.3%
Social
2.9%
Paid
1.3%

Headcount Trend

Current headcount: ~426

Marketing Team

Marketing Team Size
126 (30% of company)
Median Career Experience
9 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Sep 2024
    Private Equity

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